Culture

We’re a transparent company. That means we share our structure, earnings, mistakes, and other nitty-gritty details. Here’s what it’s like to work at or with Krit.

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Our 2021 Year-in-review

At the beginning of 2021, I would have told you the theme for the year was going to be Margin. Then 2021 punched us in the face.

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Our 2021 Year-in-review

At the beginning of 2021, I would have told you the theme for the year was going to be Margin. Then 2021 punched us in the face.

In defense of brute-force (when solving creative problems)

Are you stuck on a difficult problem and struggling to find the right strategy? Consider this permission to brute-force it.

The seemingly obvious goal setting advice I needed to hear

Early this year, I felt my motivation slipping. I was feeling overwhelmed, discouraged, and my excitement for the business was gone. Something had to change. So one day I blocked off 2 hours with my therapist, and we sat down to talk about goal setting.

What moving to a new state can teach you about your business

I recently moved from South Carolina, where I've lived for 28 years, to Detroit MI. As I was surrounded by boxes and overwhelmed by the chaos of the move I was struck with a thought. This all feels remarkably similar to running a business.

How we gather design feedback when no one wants to unmute themselves

Silence doesn’t have to dominate feedback meetings. Here’s some of what we do before, during, and after calls to get the design feedback we need.

What does working with Krit look like?

From strategy, to design, to building a product and making it better over time. Here’s what working with Krit looks like — with stories from past customers.

How to turn a good topic into a great first draft

Not sure how to translate what's in your brain into a first draft? This page will help. It covers turning a content idea into a ready-for-review draft. Note: this is an excerpt from our company playbook.

How to improve a piece of content (for your audience AND business)

Great pieces require collaboration. Once a writer drafts a piece, here's how to edit it so it's more useful to customers and more impactful for your brand. Note: this is an excerpt from our company playbook.

Creating a playbook isn’t easy — here’s what we learned

We haven't always documented our processes. Here’s what changed and what other team leads can learn from our experience.

A peek inside our company playbook

We've been documenting our company processes (aka Standard Operating Procedures) in a handy playbook. Here's a sneak peek.