How to be more productive at work without driving yourself into the ground.
Learn techniques for building an audience that can help you launch a product faster and with less risk.
Everyone says you need to do user tests. But doing a user test badly is about as useful as not doing one at all.
If you’re here to find the “3 easy steps to validate your new business idea,” then turn around, this article is not for you. Validating an idea is hard, and intimidating. It’s something we struggled with when we were building our own products, and something we’ve seen many of our clients struggle with as well.
Imagine someone writing a note on an island, putting it in the water and floating it off to sea. Noise, in this situation, can be anything that alters the meaning of the message, including that person’s poor handwriting, a sea monster who cracks the bottle open, or the inability of the person who receives the message to read. The point is, noise is everywhere. And it's not easy to get rid of.
You met Bob, but you don't remember him. He was a sandy-haired, 25-something at one of the last social events you attended. He talked nonstop for seven minutes then politely excused himself for another drink. His startup could've been cool, but you don't really know. You forgot Bob because he never intended to remember you.
3 ways to make your business more likeable by improving the copy on your landing page.