Customer Research

You don’t build hit products in a vacuum. You build them in context. In the soil of what your specific customers want, need, hope, and fear. Here are the tools you need to unearth those factors. Don’t be shocked if you actually enjoy customer conversations after these reads.

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How to nail a customer interview

Customer interviews are the powerhouse of customer research techniques. Here's how to do them well.

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5 ways you can get sh*t done (without a gallon of coffee)

How to be more productive at work without driving yourself into the ground.

How to build an audience before building a product

Learn techniques for building an audience that can help you launch a product faster and with less risk.

Too much feedback is toxic

How to avoid an overdose

Service in SaaS

Learn why that second "S" is really important.

The complete Krit guide to running ineffective user tests

Everyone says you need to do user tests. But doing a user test badly is about as useful as not doing one at all.

Validating your idea BEFORE you build anything

If you’re here to find the “3 easy steps to validate your new business idea,” then turn around, this article is not for you. Validating an idea is hard, and intimidating. It’s something we struggled with when we were building our own products, and something we’ve seen many of our clients struggle with as well.

Reduce Noise In Your Work By Using The “Mom Test”

Imagine someone writing a note on an island, putting it in the water and floating it off to sea. Noise, in this situation, can be anything that alters the meaning of the message, including that person’s poor handwriting, a sea monster who cracks the bottle open, or the inability of the person who receives the message to read. The point is, noise is everywhere. And it's not easy to get rid of.

Meaningful, not sleazy, networking

You met Bob, but you don't remember him. He was a sandy-haired, 25-something at one of the last social events you attended. He talked nonstop for seven minutes then politely excused himself for another drink. His startup could've been cool, but you don't really know. You forgot Bob because he never intended to remember you.

Let's talk about your landing page.

3 ways to make your business more likeable by improving the copy on your landing page.

How Rand Fishkin is doing some killer customer research

Gain valuable insights into how Rand Fishkin has used customer research to build SparkToro.